Marketing and Addiction

America is under attack.

Its businesses, institutions and policies have created the cultural pandemic that we see around us.

We are victims of our own success.

Nutritional diseases are the fruit of our country’s food, entertainment and marketing industries. These businesses have poisoned not only the bodies of Americans but their spirits and minds as well.

And since the media is complicit in creating this epidemic, they are not very vigilent in their reporting of it.

Marketing, Addiction and Drugs (MAD) are tools that these companies use to cause disease.

Embedded within the food they manufacture are addictive compounds that promote an urge to eat even after the urge has been satisfied.

The marketing techniques they employ utilizes the airways and byways of cyberspace to saturate it with visual image and sounds associated with food and eating.

The result of their efforts, especially in children, is the generation of nerve impulses that stimulate the pleasure receptors to encourage and promote eating.

The devices they use all rely addiction.

All addictions funnel down to the production of dopamine in the mesolimbic sector of the ventral tegmental system. This is the most likely area responsible for the habitual need that develops in addictionz.



The psychological addiction it produces reinforces the physical addiction of embedded foods.

This is the powerful one-two punch of marketers that has floored patient America.


MAD’s repetitive signals fire up the satiety center in the hypothalamus to stimulate appetite. In addition, the high-fructose content of its foods represses the release of leptin by fat cells and also blocks leptin receptors in the brain. Leptin is one of the essential regulators of hunger.

Once stimulated, the hypothalamus become even more receptive to the addicted compounds embedded in foods. These addictive compounds (exorphins) over-activate the brain leading to food craving and overeating.

Exorphin compounds include: gluten, high fructose corn syrup, high salt, trans-fat and chocolate.

The fact that neuronal receptors in the hypothalamus, similar to endorphin receptors. are involved means that the psychological addiction they instill is no different from the physical addictions that plague smokers, drinkers, heroin addicts and oxycodone freaks. Are you reading this Rush?


When receptors and nerves are damaged, they misfire and malfunction. Malfunctions involving either the quality or quantity of food affects the body’s regulatory role, and its ability to control eating and hunger, and its ability to metabolize sugar and fat properly. In many cases drugs are required to minimize or reverse the malfunction.


Dysfunctional receptors therefore render children more likely to develop eating addictions and the nutritional diseases of obesity, diabetes and cardiovascular disease. They are the result of a combination of damaged receptors, insensitive receptors or an overpopulation of receptors.  Alteration in receptor health short circuits the brain’s neurological command post and relinquishes control of their bodies to the addiction.


The most vulnerable to their addictive art are the simple and trusting minds of children. An axis of evil has orchestrated  series of metabolic attacks on their blood vessels and muscles.  Children have become inattentive, overweight and lethargic by design.

The unhealthy food, lack of activity and enormous stress they are under, signals the beginning of the disease process. The actual molecular targets for these attacks are the plethora of membrane receptors that stud their cells and travel in blood vessels. Their purpose is to regulate homeostasis but when they dysfunction, they result in obesity, diabetes and heart disease.

Children of MAD

Unregulated entrepreneurial freedom has allowed a confluence of pharmaceutical, insurance, food, entertainment, gaming and advertising interests, to subject American kids to the tools of unhealthiness.


These are the forces responsible for causing addiction to unhealthy foods, practices and drugs.

The unhealthiness of children is therefore the result of food industry greed and the undue influence of advertising.


The use of addictive food, the art of psychological manipulation, and the lack of individual restraint are the factors responsible for enlarging the waistlines and clogging the arteries of Americans.


A systematic assault on children’s health involving addictive foods and neuromarketing has instilled a psychological addiction in them, causing them to become ill.  These attacks are the prime factors leading to eating addictions and metabolic diseases.

I would be remiss if I didn’t point out that addiction to food is not very different from addiction to drugs. The commonality between narcotics, painkillers, amphetamines, nicotine, and alcohol are that they are all regulated products. They all interact with receptors in the brain to produced their intended effect yet addictive food and the methods used to promote it, remain unregulated..



Due to the number of children, obsessed with playing video games, the American medical association has recently recommended that it too, be classified as an addiction.

Chronic video gaming is emblematic of a generation addicted to inactivity. The introduction of  Nintendo Wii machines with its high tech remote control unit allows kids to now pretend to be active. Not to be outdone is Playstation and Xbox who vow to match this ultimate form of virtual activity.


Our government was supposed to protect kids from the unethical, unlawful and unhealthy products that are promoted today. They instead remained silent or worse, complicit.

These industries are not alone in this effort to enslave children. Our schools and institutions of higher learning nare some responsibility. They, who were entrusted to educate and prepare our children for the 21st century, have failed miserably.


They have not  promoted active behavior and sensible eating, the fundamentals of good health.




The medical community also must bear responsibility for contributing to this mess. First by its impotence in failing to stem the undue influence that the pharmaceutical industry exerts on healthcare, secondly by their failure to influence government policies on behalf of patients and lastly by failing to emphasize prevention and healing in their practices.

This in no way is meant to denigrate the many men and women of science who have spent a lifetime honing their skills and are become employed as analysts, researchers, doctors and nurses for the business involved in healthcare. They’re also victims.

The routine use of drugs to treat disease has removed the art of healing from the science of medicine. The only thing a profit driven system built on pharmaceutical drugs guarantees, is overtreatment.

For many patients, these drugs are a godsend. For others, they are a long-term death sentence. Healthy patients have become an afterthought for medical practices in this scheme. After all, medicine is a business and the business of medicine doesn’t make money when people are healthy.